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IDIOM by TAMMY Open Perfume
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IDIOM by TAMMY with award-winning IDIOM Cape Blend
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IDIOM PARFUM DU VIN IS RELEASED
Idiom, an exclusive producer of South African wines, has partnered with Tammy Frazer of Frazer Parfum to create the first in a series of collaborations with talented South African artisans, designers and artists. Frazer was commissioned to create the first bespoke, luxury scent in South Africa that was inspired by wine, in a limited edition series to be called after her name, IDIOM by TAMMY.
This signature scent - a parfum du vin - is a unique expression of this talented South African artisan perfumer who works with only the best raw materials to create her bespoke, completely natural and organic scents for private clients across the world.
Frazer, was tasked with bringing the Idiom wine to life in the form of scent, immediately saw the natural alignment between Idiom and a bespoke perfume offer, “Whilst the dictionary definition of IDIOM suggests a particular expression whose meaning is not predictable; a distinct style or character; the etymology of the word is from the Greek, to make one’s own.”
The bottles are hand-blown by David Reade, a leading local glassblower, who has used a combination of clear glass and the deep Burgundian hue of wine, to reflect the nature of the contents that were inspired by wine. The liquid scent is brought to life through the alchemy of Tammy Frazer, who is the grandchild of the founder of Oil of Olay, to create a unique and seductive night-time fragrance that is wine-inspired and is hand-crafted to appeal to the hedonistic senses. The rare nature of this scent places it in the category of Haute Parfumerie, already having been reserved for the Frazer Parfum collection at Harrods.
WORDS: I D I O M b y T A M M Y
The inspiration used for the perfume was the IDIOM Cape Blend, which is a fragrant blend made with South Africa’s own unique varietal, Pinotage. Frazer has created a unique aroma that actively extracts the positive aromas around the IDIOM Cape Blend wine: in this case the hints of rose petals, splashes of ripe berries, light vanilla and smokey nature of the barrels, retaining the sensual earthy character and a solid backbone. Typical of a good Cape Blend, there is a hint of caramel on the nose, and a bit of fynbos, lead by the patchouli, leaving one with positive, lingering gourmand notes.
WORDS: I D I O M C A P E B L E N D
Alberto Bottega spoke of the blend that inspired this collectors item, “The IDIOM Cape Blend reflects the Cape terroir but rather than the rough South African veld, it is like the gentle slopes of our Helderburg vineyards. It is a smooth rich wine made from the Cape’s own grape Pinotage, blended with Cabernet Sauvignon and Merlot. In the 2006 vintage, there was also a small amount of Petit Verdot added. It is opulent and long lingering, with abundant aromas of deep red cherry fruit, sweet caramel and fragrant cigar smoke.”
The Idiom Cape Blend 2006 has recently garnered one of the highest accolades in the South African wine industry when it received a Double Gold at Michelangelo Awards and the Investec Winemakers Choice Diamond Award.
For more information, contact, Silvana Bottega on +27 (0) 791 787867 or write to info@bottegafamilywine.co.za
